Throughout our "Etsy Listings Basics" series, we've taken a deep dive into knowing your market and ideal customer, using Etsy's listing tools to effectively present your work, and setting pricing that will make you profitable. For the last piece in the series, let's look at how you will promote your shop and your work to [...]
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So far Jodi Bortz has created 10 blog entries.
Probably one of the things artists struggle with the most is how to decide what to charge for something they’ve made. There are a lot of considerations. How much is it worth? How much will people pay for it? How much did it cost in raw materials? How much time is invested? There are a [...]
Imagine what words someone might type into search to find exactly what you have made. That’s what tags are. They are the one- or two-word phrases that shoppers might enter in the Etsy search bar when looking for something like what you’ve made. Etsy gives you 13 tags to work with for each listing. It’s [...]
Your item description should have two main parts. Tip #5 talked about getting the basics right. In #6, we'll talk about the "sales pitch" and how to get someone excited about your piece enough to click "Add to Cart." If you were selling your work in person, beyond the basic details, what would you say [...]
So far we’ve talked about how to get your prospective buyers into your shop. Knowing your unique niche, your unique customer and having searchable titles is like how you get someone in the door of a shop. Now let’s talk about how you get them to buy something once they're inside. This is the first [...]
Titles are super-important in Etsy. When someone enters a word or phrase into the search box in Etsy, your title is one of the data points Etsy’s search algorithm will review for matches. Having a well thought out title can help you make sure to be found. You only have 140 characters to work with [...]
Who is going to buy your work on Etsy? This is one of the most important things to work through and think about when you’re opening your shop and every time you add something to your shop. If you haven’t asked yourself who your ideal customer is, you may be missing sales. Your shop should [...]
Photography is everything. Seriously. Your photos can make or break your Etsy shop. Your work is going to be judged by the photo. Since your prospective buyer can't pick up and touch what you've made, your photos have to tell the whole story. You can be the best quilter, knitter, weaver, etc. in the whole [...]
Hello FACES Members and Friends, If you didn’t know, FACES offers Etsy coaching as one of our benefits of membership. I’ve had a great time getting to know some of our members these last few months and helping them to sell their work in our Etsy shop or to improve or create their own shops. [...]
Spring Thing is a free community art event featuring local artists and businesses, live entertainment, art activities, concessions and fun for the whole family. FACES will be open and welcoming visitors with a brand new quilt exhibit "Spring is in the Air" in our gallery space featuring a [...]