Creating A Facebook Business Page Benefits of Using Facebook for a Business • Increased exposure to potential Customers -- With 2.38 billion monthly active users as of the first quarter of 2019, Facebook is the biggest social network worldwide. (source) • Decrease marketing expenses -- It costs exactly zero dollars to start a Facebook Business [...]
Throughout our "Etsy Listings Basics" series, we've taken a deep dive into knowing your market and ideal customer, using Etsy's listing tools to effectively present your work, and setting pricing that will make you profitable. For the last piece in the series, let's look at how you will promote your shop and your work to [...]
Probably one of the things artists struggle with the most is how to decide what to charge for something they’ve made. There are a lot of considerations. How much is it worth? How much will people pay for it? How much did it cost in raw materials? How much time is invested? There are a [...]
Imagine what words someone might type into search to find exactly what you have made. That’s what tags are. They are the one- or two-word phrases that shoppers might enter in the Etsy search bar when looking for something like what you’ve made. Etsy gives you 13 tags to work with for each listing. It’s [...]
Your item description should have two main parts. Tip #5 talked about getting the basics right. In #6, we'll talk about the "sales pitch" and how to get someone excited about your piece enough to click "Add to Cart." If you were selling your work in person, beyond the basic details, what would you say [...]
So far we’ve talked about how to get your prospective buyers into your shop. Knowing your unique niche, your unique customer and having searchable titles is like how you get someone in the door of a shop. Now let’s talk about how you get them to buy something once they're inside. This is the first [...]
Titles are super-important in Etsy. When someone enters a word or phrase into the search box in Etsy, your title is one of the data points Etsy’s search algorithm will review for matches. Having a well thought out title can help you make sure to be found. You only have 140 characters to work with [...]
Who is going to buy your work on Etsy? This is one of the most important things to work through and think about when you’re opening your shop and every time you add something to your shop. If you haven’t asked yourself who your ideal customer is, you may be missing sales. Your shop should [...]
Photography is everything. Seriously. Your photos can make or break your Etsy shop. Your work is going to be judged by the photo. Since your prospective buyer can't pick up and touch what you've made, your photos have to tell the whole story. You can be the best quilter, knitter, weaver, etc. in the whole [...]
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