So far we’ve talked about how to get your prospective buyers into your shop. Knowing your unique niche, your unique customer and having searchable titles is like how you get someone in the door of a shop. Now let’s talk about how you get them to buy something once they’re inside.
This is the first of two posts we’ll share about your item description, because there is a lot that goes into a good one.
The first thing to think about when crafting your item description is what does a prospective buyer need to know about the piece that they can’t tell from the photo? If you were selling in a shop or at a festival, if someone was interested in one of your items they’d look closely, maybe pick it up, turn it over in their hands to read any labeling . If it’s a garment, they may try it on or hold it up in front of themselves to get an idea of how it looks on them and how the material feels. In your online shop, they can’t do those things, and the photo can only take them so far.
Make sure you include all the baseline information someone would want to know if they were considering purchasing your piece:
- What size is the garment? Include measurements if possible so they know exactly what “size medium” means.
- What are the dimensions of the piece? The first thing your ideal shopper is going to want to know when they find one of your pieces that LOOKS just right is – Will it fit? – Will it be too big, or too small, or just right for that wall? Will it cover their bed or hang to the floor?
- What is it made out of?
- How should they care for it? How should it be washed? Should they keep it out of the sun to prevent fading? Can it be ironed or not?
- Are there any instructions for setting it up when they receive it? Does it come ready to wear or to hang on the wall or is some assembly required?
- Where was it made?
- Are there interesting or specific techniques used in creating the piece?
Some people might reach out to you if you don’t include these kinds of important details. But many will just keep looking. Here’s a great example to follow from one of our members – Hound Haberdashery.
Do a good job with the basics, and you’ll get them interested to learn more.
Check back for more tips and tricks or search “Etsy Tips” to see more posts. And check out our Etsy shop for FACES’s artists unique works available for sale now!